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Another day, another record shattered by Halo 2 - and it's still not with us yet. Pre-orders for the most eagerly-awaited title of the year have eclipsed the 1.5 million mark in the United States alone, and Halo 2 is poised to generate more revenue in 24 hours than day one sales of any full feature movie in entertainment history, including 'Spider-man 2,' 'Harry Potter and the Prisoner of Azkaban' and 'Matrix: Reloaded.'
The first copy of Halo 2 will be distributed at a Midnight Madness event at the largest Toys 'R' Us in the world located in Times Square, New York. Toys 'R' Us Times Square will open its doors at 12 midnight on November 9, and deliver the first retail copy of the game to a lucky fan. "The original 'Halo' is still a top ten title three years after it hit shelves, and the buzz for the sequel is off the charts," said John Barbour, president, Toys 'R' Us, U.S. "We can think of no more appropriate place to unveil 'Halo 2' than the site Xbox first launched - Toys 'R' Us Times Square."
"'Halo 2' is expected to be the biggest 24 hours for a video game title in retail history and is projected to bring in more revenue than any day one box office blockbuster movie in the United States," said Peter Moore, corporate vice president of worldwide publishing and marketing for Xbox. "We call it the Halo 2 effect. We've even heard rumors of fan anticipation of the 'Halo 2 flu' on November 9."
Rest assured - we will bring you much more on Halo 2 as we get it.
John Grothier
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