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With just a few short hours to go until midnight, over 7,000 retail outfits in the U.S. are bracing themselves for one of the biggest nights in video game history. Halo 2 is nearly with us, although the European launch of Microsoft's title is another 2 days away. In New York, Toys 'R' Us in Times Square will be the epicenter of 'Halo 2' activities in the United States. Legions of dedicated fans are expected to line the streets waiting for the chance to be among the first to own the coveted game. Across every time zone, more than 7,000 retailers are also planning 'midnight madness' events. The Nov. 9 launch will extend beyond U.S. borders with retail events and parties in Canada, Hong Kong, Korea, Singapore and Taiwan as well as throughout Latin America and also down under in Australia and New Zealand.
On Nov. 10, the launch will roll out in movie-premiere-style red carpet celebrations in Belgium, France and Switzerland, followed by a Nov. 11 release in Austria, Denmark, Finland, Germany, Greece, Ireland, Italy, Japan, Netherlands, Norway, Portugal, Spain, Sweden, and the United Kingdom.
"With more than 1.5 million copies already preordered, day-one sales of 'Halo 2' look to herald the biggest 24 hours in entertainment retail history," said Peter Moore, corporate vice president of worldwide publishing and marketing for Xbox at Microsoft Corp. "By the end of this week the world will be playing 'Halo 2' - and with our Xbox Live online service, fans will literally be banding together across the globe to fend off Covenant invaders."
More as we get it.
John Grothier
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