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Halo has smashed all retail records in just its first 24 hours on store shelves. Microsoft Game Studios today announced that the highly-anticipated game sold through 2.4 million units in the U.S. and Canada, driving cash register receipts to the $125 million mark.
"EB Games had a record-breaking day as gamers across the country lined up for hours to be one of the first to get their hands on Halo 2 on November 9," said Jeff Griffiths, of EB Games. "The Halo 2 frenzy, anticipation and excitement felt throughout the country prove that Halo 2 has become more than a game - it's a pop cultural phenomenon."
Not only has Halo 2 exceeded video game sales records, but entertainment records as well. Halo 2 has generated more money on day one than any of the biggest movies in box office history including Spider-Man 2, Harry Potter and the Prisoner of Azkaban and The Matrix Reloaded. In addition, Halo 2 surpassed this past weekend's box office favorite, 'The Incredibles,' which grossed $70.5 million in the U.S. alone in three days compared to the $125 million pulled through by Halo 2 in just one day.
"The first 24 hours of Halo 2 sales have taken our breath away," said Peter Moore, Corporate Vice President, Worldwide Marketing and Publishing, Xbox. "Across North America, 2.4 million copies of the game were sold through, representing $125 million in total cash register receipts for retailers. It's no longer just a huge game for us but has become a seminal milestone for the entire industry."
We will bring you more news - when we stop playing Halo 2.
John Grothier
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