Silicon Fusion >> News >> EyeToy: Kinetic announced

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17th November 2004:
EyeToy: Kinetic announced
Sony and Nike team up to bring the most exhausting EyeToy title yet.
Posted by John Grothier - PlayStation 2 - UK and Europe

No longer will gamers be couch potatoes thanks to another innovation from Sony. Due for release early next year to help rid the Christmas bulge, EyeToy: Kinetic is a physical exercise title produced in association with Nike Motionworks. Developed by Sony's London Studio exclusively for the PlayStation 2, EyeToy: Kinetic represents a unique new development in physical gaming. The first interactive fitness title, which will allow players to improve not only general fitness but also reactions, posture, balance, breathing and all round body toning and conditioning.

The Nike Motionworks team of fitness training experts played a key role, providing information about the key exercises and movements to be included in the game and also aiding in the development of the warm-up, stretching and toning sequences. They also contributed greatly to the creation of EyeToy: Kinetic's Personal Trainer Mode, aiding in the structure and sequence of the exercise routines, and offering insight into the validity and health value of the movements within the routines.

"We are thrilled to be collaborating with the Nike Motionworks team on our first fitness title for PlayStation 2," said Jamie Macdonald, Director, SCE London Studio. "As PlayStation expands into this new arena, we are proud to have the support of the leading sports brand behind us. Nike represents a passion for sports and fitness and this is the spirit that lies at the heart of EyeToy:Kinetic".

"EyeToy: Kinetic was an interesting project for the Nike Motionworks team to be involved with, as it is targeting an audience that we are very familiar with through a completely different medium," said Albert Shum, Nike's Director of Global New Business Innovations. "We are continually focused on ways to inspire young people to be active and we think video games may provide another long-term access point for this."

EyeToy: Kinetic offers a wide variety of fitness activities that far exceeds the traditional 'home workout video'. The EyeToy camera, with the addition of a newly developed Wide Angled Lens that attaches to the front of the camera, allows for increased levels of interactivity projecting the exerciser's image onto the television screen, enabling them to physically interact with their environments. EyeToy Kinetic will feature four areas of discipline to choose from, Aero Motion and Combat zones help to increase the player's overall fitness level, inspired by moves and stances from activities such as Tai Kwon Do, Modern Dance, Kick Boxing, Aerobics and Karate. While the Mind and Body zone focuses on breathing, concentration and flexibility, taking inspirations from Yoga and Tai Chi, leaving players feeling relaxed, yet with their body fully conditioned. The Toning zone helps the player to tone specific muscle groups utilising slow and refined movements.

Phew! - more news as we get it.

John Grothier

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Related Games:

EyeToy: Kinetic
for PlayStation 2

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