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Nintendo have just announced that they are taking their DS on the road from 04 February in a massive consumer and trade sampling campaign. It will give everyone across the UK the chance to discover Nintendo's new handheld console. Kicking off with a national shopping mall tour throughout February, March and into April and taking in amongst the 40 day tour; Bluewater, Brent Cross, The Mall (Cribs Causeway) in the South and The Bullring, Trafford Centre and Meadow Hall in the North. Sampling will also take place at 24 'Lock In' invite only nights at Topman stores nationwide including London, Manchester and Birmingham flagship stores.
Gamers across the country will also be able to get their hands on the Nintendo DS at all 42 of the UK's VUE cinemas between 11 and 12 March, 19 and 20 March and 26 and 27 March in addition to further nationwide sampling activity at Mega Bowl Bowling Alleys, Laser Quest Arenas and All Sports retail stores up to and beyond the launch period.
Games on show will include Nintendo first party titles 'Super Mario 64 DS', 'Wario Ware: Touched!' puzzle game 'Polarium' and 'Metroid Prime Hunters: First Hunt'. Third party titles include 'Project Rub' from Sega, 'Tiger Woods PGA Tour Golf 2005' from EA, 'Asphalt Urban GT' from Ubisoft and 'Spiderman 2' from Activision.
Dawn Paine, Head of Marketing, Nintendo UK, said: "All our research has shown that sampling will be key in getting people to understand and really enjoy Nintendo DS - once people get their hands on it they can't put it down."
The Nintendo DS will launch in the UK on 11 March 2005 at the estimated retail price of around £99.
John Grothier
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