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Sony Computer Entertainment America announced today that the first week sales of their new PSP or PlayStation Portable, generated more than $150 million at North American retailers, outpacing the launch week sales for any other product in the space. Additionally, demand drove the sell through of over 500,000 PSP Value Packs in the first two days alone an unprecedented number further validating PSP as the most anticipated product of 2005 and an industry altering force and remained strong throughout the first week.
"The launch of PSP was everything we hoped for, with extraordinary consumer demand driving sales of hardware units alone upwards of $150 million in first week sales, far and away above those generated by any other product in the space," said Kaz Hirai, of Sony Computer Entertainment America. "In only two weeks, PSP is having an immediate impact across the entire industry as consumers are clearly voting it the product of the year in 2005."
The PSP is setting a new standard as the first-ever integrated portable entertainment system designed to provide consumers with a comprehensive entertainment experience including games, music, movies, communication, and wireless networking, PSP launched in North America on March 24 to extraordinary consumer demand. Already a sensation in Japan with upwards of 1 million units sold to date, the North American launch of PSP saw lines snaking for blocks at retailers across the nation with many locations extending business hours for midnight sales or early openings to accommodate anxious consumers. Thousands of PSP fans at special Sony Computer Entertainment America hosted events in San Francisco and New York even braved rain and sleet to be among the first to experience PSP.
More news as we get it.
John Grothier
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